About _ ORIG
Visual Development For Speculative Entertainment
Technouvaeu is a small Montreal based visual development & design bureau run by Rasmus Poulsen. "Improving reality by better escapism" is the motto, and the aim is to craft the best visual experience possible, whatever the medium.
World Building is the process of crafting a believable fictional world that supports and elevates the themes, actions and unique features of a game or a film.
Art Direction is the crafting of a unique aesthetic, and ensuring that this aesthetic is coherent, understandable and reproducible.
Designs that serve and support the whole, while simultaneously solving problems and giving opportunities within the context of the experience.
Graphic design and Identity, whether part of the speculative world building, or as part of the products' visual identity, is an important aspect of crafting a coherent and relevant product experience.
Wording is extremely important in creative work, as it is the primary foundation that everything is built upon. From creative briefs to campaigns, words have meaning that reaches far in - and - outwards.
Magical things can come from the unconsciousness, and well laid plans can yield impressive results. Shifting between instinct, and critical analysis has been well documented for good reason.
About Rasmus Poulsen