World Building is the process of crafting a believable fictional world that best supports and elevates the themes, actions and unique features of a game or a film.
Art Direction is the crafting of a unique aesthetic, and ensuring that this aesthetic is understandable and reproducible by other.
Designs that serve and support the whole, while simultaneously solving problems and giving opportunities within the context of the experience.
Graphic design and Identity, whether part of the speculative world building, or as part of a products' visual identity, is an important aspect of crafting a coherent and relevant product experience.
Wording is extremely important in creative work, as it is the primary foundation that everything is built upon. From creative briefs to campaigns, words have meaning that reaches far in - and - outwards.
Magical things can come from the unconsciousness, and well laid plans can yield impressive results. Shifting between instinct, and analysis is known by many names, and is well documented, for good reason.